Work Truck Week 2025 saw record attendance and exhibitors, affirming its status as the premier fleet industry event. Tariffs and regulatory uncertainty were major discussion points, while relationship-building took precedence over new tech. Electric vehicle (EV) momentum slowed amid infrastructure concerns, with alternative fuels like hydrogen and propane gaining interest. Major OEMs showcased electric offerings, though challenges remain. TeamFLD had a strong presence with its largest booth yet and hosted key clients at an Indiana Pacers game VIP suite.
WORK TRUCK WEEK 2025 BREAKS RECORDS, REDEFINES PRIORITIES
- This year’s Work Truck Week appears to have set new records for both attendance and exhibitors (official numbers have yet to be released.)
- WTW25 solidified its position as fleet’s top show, with many customers and visitors to our booth calling it the one conference they could meet with everyone in the fleet universe
- Tariffs were top of mind, with attendees openly wondering how the flurry of new executive orders will affect their businesses (which seems to be anyone’s guess at this point.)
- In an industry that thrives on relationships, strengthening existing – and making new – ones ruled over the the latest shiny object or new product introduction.
- EVs – which had an explosive coming out at WTW22 – faced mounting uncertainty, something we’ve seen with our own clients as they determine if EVs make sense, they have the right number, or units can be moved to locations with better climate and infrastructure.
- Fleet pros seemed more at ease with getting a reprieve from having to implement EVs, and most exhibitors who had the time and money reduced EV messaging on booths.
- Alternative fuels like hydrogen and propane grabbed the spotlight as fleets looked for ways to meet government mandates or corporate ESG goals.
- The Big 3 featured massive exhibits focused on all things electric (but they were the only ones.) GM seemed to be 18 months behind, while Stellantis featured some noteworthy RAM product at its booth. Look for continued challenges for this group.
- Freightliner, Hino and Peterbuilt featured typical offerings, while Isuzu showcased several new units. Israeli based manufacturer REE demo’d a Class 5 EV.
- TeamFLD was out in force, with our biggest booth ever and 9 staffers including CEO Ron Sanders, President Gary Mott and SVP of Sales and Marketing Bill Bishop.
- We were thrilled to host our Customer Advisory Board in the VIP suite at the Indiana Pacers game, where we gathered for a fun night of food, drinks and great times the night before WTW officially started!
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At FLD, we know our clients, partners and friends can’t attend every trade show or fleet event, so we like to keep them in the know by sharing insights and perspective gleaned by our expert staff, and our roving observer — “Frank” — who’s always got his ear to the ground and his eyes focused on what’s coming next!
